Campaign Dashboard

Micah Jelovich -

Your Campaign Dashboard has a lot of valuable information, and below is a summary of what data can be found within the dashboard.

Screen_Shot_2012-11-28_at_10.52.26_AM.png

Instructions

  1. Select the campaign where the message was sent from that you'd like to view the report for by clicking the Manage button from your list of campaigns on the campaign dashboard.

Definitions

  • Active Subscribers: Tells you the total number of active subscribers within your campaign. These would be considered your Subscribers, as this number doesn't represent Unsubscribed and Cleaned subscribers.
  • Avg Sub Rate: Tells you the average number of subscribers who opt-in to your campaign each month. This calculation is done based on the entire lifetime of your campaign.
  • Avg Unsub Rate: Tells you the average number of subscribers who opt-out of your campaign each month. This calculation is done based on the entire lifetime of your campaign.
  • Avg Delivery Rate: This tells you the percentage of successful messages sent to subscribers. This calculation is done based on the entire lifetime of your campaign. Learn more about why messages are sometimes not received by your subscriber here.
  • Subscriber Growth: This tells you the total amount of active subscribers in your campaign each month.
  • Activity Feed: Is a daily feed that tells you the activity going on within your campaign.
  • Since Last Campaign: Tells you how many customers have subscribed or unsubscribed since your last message.
Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.