New Feature: Subscriber Cleaning

Ashley Parks -

Have you ever had a mobile phone number in your text message campaign, where every time you send them a text message, the message bounces? Why does this happen? If a text message bounces once and awhile to a subscriber, it’s usually not an issue, as this most likely means the subscriber is out of range of their wireless network, or maybe they don’t have any text messaging credits left on their current billing cycle. While an occasional bounce for a specific phone number is normal, repetitive bounces usually signify that the mobile phone number is no longer active, meaning that they’ll never receive the text message, no matter how many times you try to send it.

Instead of continuing to send text messages to that specific mobile phone number, Tatango has launched a new feature, which automatically removes phone numbers from your campaign after a certain amount of bounces. You can see an example of below, in which 10 mobile phone numbers were removed from the campaign, or as we call it “Cleaned”.

Want to see the mobile phone numbers that Tatango has cleaned from your campaign? If you visit your Subscribers page, select the option to view “Cleaned” subscribers in the drop-down menu, as illustrated below. This will show you not only a total count of the mobile phone numbers that have been cleaned in your campaign, but will also show you which mobile phone numbers have been cleaned.

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2 Comments

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    Kyle Chavis

    We are having trouble with this feature. We have subscribers that are getting cleaned after just a couple bounces. Their phones may have been off for one reason or another. But, their phones work fine. Is there a way to not use this feature? The only way that I can see for them to can get back on the campaign is to re-subscribe. But, a bounce can happen for many reasons. It doesn't always mean that the number is no longer in use. 

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    Ashley Parks

    Hi Kyle, we won't clean a phone number just because their phone is off. Can you please email us here at support and let us know some of the phone numbers that are wrongly being cleaned. This way we'll be able to look into this issue and come up with a solution for your campaign.

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