What's the difference between an autoresponder and transactional message?

Ashley Parks -

Some Tatango customers confuse autoresponders with the Transactional Gateway, as they're very similar in function. The difference between the two is that an autoresponder message is initiated by a customer texting an autoresponder keyword to your short code, while with the Transactional Gateway, a message is initiated by a customer entering their mobile phone number into a website or point of sale system.

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