Zip Code Merge Tag

Ashley Parks -

Are you interested in personalizing the messages you send to your subscribers by including their zip code in the messages they receive from you? If so, you're in luck as that's what a zip code merge tag does. To use this feature, it's a good idea that first Tatango has your subscriber's zip codes, and this can only be given to Tatango when subscribers opt-in, either through a double opt-in, or a website integration. If we don't have their zip code, and you use the zip code merge tag, the content of the merge tag will be blank, instead of their actual zip code.

Instructions

  1. When creating a scheduled message to either all of your subscribers at the same time, or just to new subscribers after they've opted-in, use the merge tag {zipcode} in your message.
  2. That's it, finish your message as you normally would, then send/schedule/save. 

Additional Notes

  • To use this feature, it's a good idea that first Tatango has your subscriber's zip codes, and this can only be given to Tatango when subscribers opt-in, either through a double opt-in, or a website integration.If we don't have their zip code, and you use the zip code merge tag, the content of the merge tag will be blank, instead of their actual zip code.
  • Merge tags only work in scheduled messages, not opt-in messages, system messages, etc.

Search Tags

  • merge tag, merge-tag, zip code, customize, personalize
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